EXPERIENTIAL PRODUCTION DESIGN STRATEGY
Portfolio
︎︎︎ Event Production Portfolio - May 2025
︎︎︎ Design / Creative Portfolio - 2023
︎︎︎ Formal CV - March 2025
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E-Mail | LinkedIn
︎︎︎ Design / Creative Portfolio - 2023
︎︎︎ Formal CV - March 2025
E-Mail | LinkedIn
Sarina Hamamgi
Freelance Director, Senior Producer
Large-Scale Events, Cultural & Brand Activations, Government Initiatives, Partnerships & Sponsorships
︎Riyadh, KSA
Sarina Hamamgi is an award-winning and globally recognized Director and Senior Producer with over a decade of experience in Event Production, Experiential Marketing (XM), Brand Partnerships, and Creative Strategy. Renowned for her strategic leadership and creative execution, she is known for producing high-impact, large-scale live events and immersive experiences that exceed client objectives, elevate brand storytelling, and engage diverse audiences.
Working directly with Fortune 500 clients, global brands, international agencies, and government bodies, Sarina delivers large-scale public events, high-profile government and private sector engagements, experiential marketing programs, brand activations, content production, and digital media—while also overseeing creative strategy. She leads the full-cycle execution of flagship campaigns, cultural programming, and immersive experiences, and is experienced in managing complex, multi-stakeholder initiatives with budgets exceeding $15M USD across international markets.
AWARDS & RECOGNITIONS
Best Celebration Ceremony – Saudi Entertainment and Amusement (SEA) Expo Awards 2025
Guinness World Record – Largest Ardah Dance 2025
Best Arts & Culture Event – Middle East Event Awards 2025 (Finalist)
Highlighted clients include: Art Basel, NYFW, NBA’s Toronto Raptors, MDLBEAST, PepsiCo (Ruffles, Tostitos, HAVOC, Munchies), Maple Leaf Sports & Entertainment (MLSE) October’s Very Own, Amazon Prime Video, LCBO, Food & Drink Magazine, L’Oreal, Pandora, Spotify, Charlotte Tilbury Beauty, McDonald's, Ronald McDonald House Charities, Haribo, General Mills, Johnsonville, Saje Wellness, COTY (Gucci, Burberry, Kylie Cosmetics), TikTok, Ink Entertainment Group, Flair Airlines, Sony, Live Nation, Adidas.
Regulated Industries Clients: Molson Coors, Veuve Cliquot, PokerStars, Reckitt (Durex, K-Y Jelly, Enfamil), Canopy (Tweed, 7ACRES, Doja, Tokyo Smoke), Auxly (Kolab Projects, Backforty), Drink CANN, and PMA Group (Herradura, Disaronno, Tia Maria).
Government Clients: Royal Commission for Riyadh City (RCRC), Emirate for Riyadh Province, Ministry of Culture (MOC) Heritage Commission, Consulate General of Canada.
Sarina has also been involved in sponsorships and partnerships in events such as: MDLBEAST SoundStorm, NYFW, Art Basel, Veld, OVO Fest, CEBL Championship, The Rose Picnic, Rolling Loud, and Boots & Hearts and more. Sarina has worked with clients directly in Canada, the USA, and the EMEA, and a growing client list in each territory.
PAST CLIENTS
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Freelance Director, Senior Producer
Large-Scale Events, Cultural & Brand Activations, Government Initiatives, Partnerships & Sponsorships
︎Riyadh, KSA
Sarina Hamamgi is an award-winning and globally recognized Director and Senior Producer with over a decade of experience in Event Production, Experiential Marketing (XM), Brand Partnerships, and Creative Strategy. Renowned for her strategic leadership and creative execution, she is known for producing high-impact, large-scale live events and immersive experiences that exceed client objectives, elevate brand storytelling, and engage diverse audiences.
Working directly with Fortune 500 clients, global brands, international agencies, and government bodies, Sarina delivers large-scale public events, high-profile government and private sector engagements, experiential marketing programs, brand activations, content production, and digital media—while also overseeing creative strategy. She leads the full-cycle execution of flagship campaigns, cultural programming, and immersive experiences, and is experienced in managing complex, multi-stakeholder initiatives with budgets exceeding $15M USD across international markets.
AWARDS & RECOGNITIONS
Best Celebration Ceremony – Saudi Entertainment and Amusement (SEA) Expo Awards 2025
Guinness World Record – Largest Ardah Dance 2025
Best Arts & Culture Event – Middle East Event Awards 2025 (Finalist)
Highlighted clients include: Art Basel, NYFW, NBA’s Toronto Raptors, MDLBEAST, PepsiCo (Ruffles, Tostitos, HAVOC, Munchies), Maple Leaf Sports & Entertainment (MLSE) October’s Very Own, Amazon Prime Video, LCBO, Food & Drink Magazine, L’Oreal, Pandora, Spotify, Charlotte Tilbury Beauty, McDonald's, Ronald McDonald House Charities, Haribo, General Mills, Johnsonville, Saje Wellness, COTY (Gucci, Burberry, Kylie Cosmetics), TikTok, Ink Entertainment Group, Flair Airlines, Sony, Live Nation, Adidas.
Regulated Industries Clients: Molson Coors, Veuve Cliquot, PokerStars, Reckitt (Durex, K-Y Jelly, Enfamil), Canopy (Tweed, 7ACRES, Doja, Tokyo Smoke), Auxly (Kolab Projects, Backforty), Drink CANN, and PMA Group (Herradura, Disaronno, Tia Maria).
Government Clients: Royal Commission for Riyadh City (RCRC), Emirate for Riyadh Province, Ministry of Culture (MOC) Heritage Commission, Consulate General of Canada.
Sarina has also been involved in sponsorships and partnerships in events such as: MDLBEAST SoundStorm, NYFW, Art Basel, Veld, OVO Fest, CEBL Championship, The Rose Picnic, Rolling Loud, and Boots & Hearts and more. Sarina has worked with clients directly in Canada, the USA, and the EMEA, and a growing client list in each territory.
PAST CLIENTS
